Days are gone when you could simply add a few social icons to your Shopify footer and call it a day.
Now, in 2026, customers want proof and interactive experiences like Reels, Lives, and Shorts. These make buying easier and more confident.
But the problem is Shopify doesn’t support these formats natively. That means you must rely on a specialized app like Reevli.
With Reevli, you can showcase your social videos directly on your Shopify storefront. In this guide, you will learn how add social media to shopify with Reevli.
Let’s begin.
What Does “Adding Social Media to Shopify” Mean?
We already mentioned above that adding social media to Shopify no longer means just placing icons. Everybody is doing that, and to be honest, most users don’t even notice or click on them.
That’s why you have to do more than link your social profile, like adding video clips from your social media account. You can show clips like:
- Instagram Reels
- Facebook Lives and Stories
- TikTok videos
- YouTube Shorts and long-form videos
These are the types of content customers actually pay attention to. More than that, they help shoppers see your products in action and make quicker, more confident buying decisions.
So, now adding social media means more than linking profiles. It’s about bringing your actual content into Shopify to create a more engaging shopping experience.
What are the Essential Social Media Platforms for Shopify?
There are several social media platforms, but not all of them will actually help your Shopify store grow. You must have a presence on the platforms that influence buying decisions, such as:
Instagram is a must for Shopify because Reels get two to three times more engagement than regular posts. Shoppers quickly see products in action, which helps them decide faster and often leads to more impulse purchases.
Facebook is great for live selling. Many merchants see 10–20% higher conversions during live demos because customers can ask questions on the spot. Retargeting through Meta also brings people back to buy later.
TikTok
TikTok makes product discovery fast. Short videos can go viral and boost sales by more than 200%. Trends and UGC help brands reach younger shoppers, and sometimes one video is enough to bring a huge traffic spike.
YouTube
YouTube helps shoppers research products. Shorts drive quick discovery, while longer videos, such as reviews or tutorials, build trust. Many buyers check YouTube before purchasing higher-priced items, which brings steady traffic to Shopify stores.
How to Add Social Media to Shopify
Now that you know why social platforms matter, let’s look at how to bring your videos into Shopify.
To add your social content, you will need a tool that can import and display these videos directly inside your store. For our case, we will be using Reevli.
And to sync your social media video content with an app like Reevli, you will need a few basic requirements in place first, including:
- Facebook Page with full admin access
- Instagram Business account linked to that Facebook Page
- Active TikTok or YouTube account with at least a few posted videos
Once you have these ready, you can start connecting your accounts and bringing your social videos into Shopify. Let’s set everything up with Reevli.
Step 1: Install Reevli from the Shopify App Store
Go to the Shopify App Store, search Reevli, click Add app, and complete installation. The app will appear in your Shopify admin for setup.
Step 2: Connect Your Social Accounts (Just takes 60 seconds)
Open the Reevli dashboard and connect the platforms you want to use, such as Instagram, Facebook, TikTok, and YouTube. Reevli uses secure OAuth, so you sign in through each platform directly.
To ensure everything connects smoothly, make sure:
- Your Instagram account is a Business or Creator account linked to a Facebook Page
- You have admin access to the Facebook Page you connect
- You sign in with the Google account that owns your YouTube channel
Once connected, Reevli begins detecting your Reels, Lives, TikToks, Shorts, and videos automatically.
Step 3: Choose the Social Content You Want to Display
After connecting, Reevli will scan the allowed accounts and populate a Content Library with detected Reels, Shorts, Lives, TikToks, and videos. Review the library, then select which clips to feature or group into collections.
Step 4: Customize How Social Media Appears in Your Store
Choose layouts (grid, carousel, vertical), player behavior (auto-play, click-to-play), and branding (colors, sizes). Always try to match these to your Shopify theme so videos feel native to your store.
Step 5: Add a Floating Widget to Highlight Your Social Videos
You can create a floating video widget in Reevli’s Widget Settings. Pick placement, style, and which videos appear there. The widget stays visible across pages to increase discovery and engagement.
Step 6: Create a Dedicated Social Media Gallery Page
Reevli also lets you build a full video gallery page. Choose your videos and customize the layout, then publish the page. Customers can explore all your Reels, TikToks, Shorts, and Lives in one place.
Step 7: Review, Test, and Go Live
Before publishing everything, preview your store. Check video playback, widget placement, mobile responsiveness, and overall layout. Once everything looks good, you are ready to go live.
FAQ on How to Add Social Media to Shopify
- Do I need an Instagram Business account to connect Reels to Shopify with Reevli?
Yes. To access Reels through Meta’s API, your Instagram account must be a Business or Creator account and linked to a Facebook Page you manage. Without this setup, Instagram will not allow apps to import Reels.
- Will adding social videos slow down my Shopify store?
No. Reevli loads all videos asynchronously, meaning they won’t block or slow your page. Your store continues to load normally while videos load in the background for a smooth shopping experience.
- What types of social content can Reevli display?
Reevli can display Instagram Reels, Facebook Lives and Stories, TikTok videos, YouTube Shorts, and standard YouTube videos. This gives you full coverage across all major short-form and long-form video platforms.
- Can I choose which videos appear on my storefront?
Yes. Reevli lets you manually select the exact videos you want to feature. You can highlight specific Reels, Lives, TikToks, or Shorts based on relevance, performance, or campaigns.
- Does Shopify offer built-in social video integration, or do I need Reevli?
Shopify does not offer native integration for social video content. It cannot automatically display Reels, Lives, TikToks, or Shorts. To embed and sync social videos, you need an app like Reevli.
- Can I customize how social videos look in my store?
Yes. Reevli includes full customization options for layouts, colors, styles, and display behavior. You can match the video sections to your Shopify theme for a seamless, on-brand look.
Final Thoughts
Adding social media to your Shopify store is now essential. Shoppers prefer short videos to quickly understand products and build trust. In that case, reels, TikToks, Lives, and Shorts feel more real than static images and keep people engaged longer.
Shopify does not support this natively, which is where Reevli helps. It lets you add social media to Shopify by showing your best video content directly inside your store.
